The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.500 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 1 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 150 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
DFNI Annual Conference
Barcelona - 2025
CEETRA FORUM
Prague - 2025
ASUTIL Latin America Conference
Lima - 2025
Travel Retail Consumer Forum
Amsterdam - 2025
TFWA Asia-Pacific Conference
Singapore - 2025
APTRA – India Conference
Mumbai - 2025
Partners
m1nd-set in the media
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November 2025
Middle East & Africa posted robust recovery in DFWC Q3 KPI Monitor
International air travel and travel retail have surpassed pre-pandemic levels, signalling a strong and sustained recovery across the channel, according to the latest Duty Free World Council (DFWC) KPI Monitor produced by m1nd-set.
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October 2025
m1nd-set research highlights importance of solo travellers in GTR
New research from m1nd-set reveals that the solo traveller market will double in the next five years, fundamentally reshaping airport, cruise, and ferry retail. The global solo travel market, already a US$482.5 billion segment, is projected to exceed US$1 trillion by 2030. According to the research, solo travellers are setting new benchmarks for engagement and spending.
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November 2025
m1nd-set – Keynote at CEETRA
This year’s CEETRA Travel Retail Forum in Budapest – opened by Chairman Andrzej Miłaszewicz in the welcome speeches session and framed by the keynote The state of the industry in Europe, with a special focus on Central & Eastern Europe by m1nd-set CEO Peter Mohn – made one thing very clear: airports in Central and Eastern Europe are no longer just transport hubs.
